Yesterday we published a blog about how AdWords can be a great way to test the market potential of foreign countries. One of the questions it didn’t answer was which languages are the most important. A few weeks ago, The Economist wrote about the most important languages.
Scholars from various universities looked at the connections between languages and how many celebrities speak a certain language. They looked at Wikipedia editors, Twitter users and book translations.
The results do not imply that these are the most important languages for business, but they do provide a unique insight into international communications.
Russian connects languages from Asia to the Middle East, Chinese connects many Asian languages. Hindi and Arabic also played a big role.
To find out which languages are most important from a commercial perspective, read our blog Which Languages Matter Most Online?