The Challenge of Learning a New Language

On October 22nd, Mark Zuckerberg, CEO and co-founder of the social-networking website Facebook, posted a video of himself addressing an audience in Mandarin Chinese at the Tsinghua University in Beijing, much to their delight and absolute surprise. He even...
Social Media Localization

Social Media Localization

New marketing strategies to engage with customers have led many companies to be active on social media. In traditional push marketing, the marketeer aims to be in control of all the interaction. Pull marketing seeks to understand what messages and content will meet an...

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