You can’t start internationalizing your business before you’ve tested the waters. Many companies invest in multilingual AdWords campaigns to assess the amount of interest in their services in a particular country and to connect with potential customers....
When developing an efficient, multilingual website, reaching the right target audience is paramount. To achieve this, advertising online with Google AdWords is always a sure way to add strength to your organic visibility. You probably already have an AdWords campaign...
‘AdWords translation’ does not simply refer to converting advertisements and keywords to a different language but also entails gearing the translation to the target location. Advertisement texts and keywords must be localized, which means that defining...
On June 27th the LT-Innovate Summit was held in Brussels. This was a conference funded by the European Union to promote and support language technology innovation. Textcase was asked to speak about its services and solutions under the theme ‘intelligent, interactive,...
It is important that a website is just as easily found in Google in France as the U.S. AdWords campaigns abroad require a native speaker who lives in that specific country and who knows how to translate, convert and localize the current campaign. Textcase understands...
