Localization of the ‘World Wide Web’

Localization of the ‘World Wide Web’

Localization of the web is progressing at full speed. Online marketing and advertising, just like search results in general, are increasingly targeted to specific regions, both linguistic and geographic regions. I moved from The Netherlands to Boston three months ago,...
Transcreation Makes Your Texts Work

Transcreation Makes Your Texts Work

Transcreation is a ‘hot item’ in the translation industry. The meaning of this concept is a combination of translation and content creation (copywriting). Usually, such buzzwords add little value to a field of practice, but in this case it’s different. Transcreation...
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