Don’t hesitate to translate your marketing message

Don’t hesitate to translate your marketing message

It can be intimidating to deliver your marketing message to other languages and cultures. You’ve worked hard to create a consistent, authentic identity – how do you even begin to translate your marketing message? How do you keep it up-to-date? Are you going to have to completely change your company’s strategy abroad? Translation and localization is not the hard part. It’s finding your voice and putting yourself out there – you’ve already done that! There are no shortcuts to putting yourself out there. A Twitter user proudly announced today that it would ‘promote your book to 157.000+ followers’. It sounds great, however, it’s probably not very effective. Many people want to be heard, they want their product or service to stand out. Many people also don’t want to do the work it takes. If you’ve worked hard to establish not only a product or service but also a voice, identity and a story, then the translation and localization of your marketing will be smooth and simple. All you have to do is give your language service provider a sneak peak behind the scenes of your company. Textcase finds a way to preserve your company identity while translating and localizing your marketing for another culture and language. We take our time to understand your business goals, we give free advice and we follow up to make sure you succeed. Read more about translating your marketing message and taking your...
The Most Important Languages

The Most Important Languages

Yesterday we published a blog about how AdWords can be a great way to test the market potential of foreign countries. One of the questions it didn’t answer was which languages are the most important. A few weeks ago, The Economist wrote about the most important languages. Scholars from various universities looked at the connections between languages and how many celebrities speak a certain language. They looked at Wikipedia editors, Twitter users and book translations. The results do not imply that these are the most important languages for business, but they do provide a unique insight into international communications. Russian connects languages from Asia to the Middle East, Chinese connects many Asian languages. Hindi and Arabic also played a big role. To find out which languages are most important from a commercial perspective, read our blog Which Languages Matter Most...
Internationalization with AdWords

Internationalization with AdWords

You can’t start internationalizing your business before you’ve tested the waters. Many companies invest in multilingual AdWords campaigns to assess the amount of interest in their services in a particular country and to connect with potential customers. They do so long before they start offering their service or product. Testing international markets with AdWords campaigns has proven to be an effective technique. The costs depend on your niche market and the competition in a certain region. What exactly do you need to get started? A successful existing AdWords campaign You’ll only need adjust it for internationalization. You can probably leave parts of your AdWords strategy out, focus solely on getting your name out there and connecting with potential customers. A Google Partner localization agency / translation agency Find a localization agency that thoroughly reviews your existing AdWords campaigns, that understands your goals and that thinks with you to make your AdWords effective in the target countries. Marketing and translation increasingly overlap: there is an urgent need for language professionals who understand online marketing and commercial communications. A few excellent landing pages Someone clicked on your German advertisement. Congratulations! Now you need to have a page that offers them what they are looking for: information, a way to sign up, a way to stay in touch, anything that suits your goals. These texts are obviously written in superb German and completely customized for your target customer. After some time, you can assess the level of interest and the potential the region has for your business. Internationalization with AdWords is probably one of the most controlled and affordable ways to make your first steps...
Internationalization as a Growth Strategy

Internationalization as a Growth Strategy

Could internationalization be the way for your business to grow? New markets are usually within reach and it doesn’t have to be an expensive undertaking. As a marketing-oriented translation agency, we work with many businesses – small and large – to offer their service or product in other countries. Our Project Managers roughly take the following steps in our localization and translation services: * Familiarize with the existing marketing strategy. * Discuss targets and time frames. * Consult with both marketers and linguists who live in the targeted countries. * Identify challenges or changes that need to be made to the marketing strategy. * Agree on which changes can be made. * Start translation and localization process. * Solve any unexpected challenges or act on new ideas and improvements. * Make sure the new marketing texts resonate with the target audience. * Monitor results. Textcase is practicing what it’s preaching: we are opening up our brand new Boston office March 1st 2015. It is our very first office in North America and because of this experience we understand the challenges that arise in offering a service or product in a foreign region. Whether you have a specific plan in place or you’re simply considering internationalization as a possible growth strategy, don’t hesitate to contact us. We look forward to sharing our experiences, solving problems, seeking out possibilities for multi-lingual customer service and much, much...

The Challenge of Learning a New Language

On October 22nd, Mark Zuckerberg, CEO and co-founder of the social-networking website Facebook, posted a video of himself addressing an audience in Mandarin Chinese at the Tsinghua University in Beijing, much to their delight and absolute surprise. He even successfully conducted and completed a question-and-answer session in his new language.  Zuckerberg has been both praised and criticised for his decision to communicate in Mandarin Chinese. Critics found that his grasp of the grammar and pronunciation, among other things, left a lot to be desired. One major voice of dissent is Isaac Stone Fish, “China expert” and second language learner of Mandarin, who maintained in his reaction to the speech that Zuckerberg’s level of Mandarin Chinese was comparable to that of a seven-year-old Mandarin-speaking child. And yet, it can’t be denied Zuckerberg’s 30-minute speech is, to a certain degree, rather impressive. It’s a considerable accomplishment for someone whose first language is not Mandarin to address an audience for 30 minutes in Mandarin Chinese and Zuckerberg prepared extensively for the occasion by studying Mandarin Chinese every day for a year. It is entirely probable that the interview at Tsinghua University had been carefully rehearsed beforehand, but that does not detract from the admirable feat of clearly learning and absorbing the important aspects (basics) of the language. Mandarin Chinese is a complicated language for Westerners to learn. The difficulty lies in the structure and the fundamentals of the language, which strongly differ from those of Western languages. In Mandarin the pitch pattern of a word – tone and intonation – determine its meaning. A word articulated in a high level tone changes...
E-commerce and Webshops in Germany

E-commerce and Webshops in Germany

Germany is well within the trend with regard to the electronic distribution of products (E-commerce). This is confirmed by the numbers as well as the success that German providers such as Zalando are having abroad. While in 2012 about 112 billion EUR were implemented in Europe, the prediction for 2017 is up to 191 billion EUR. According to internetworld.de about one of 6 euro’s that German companies make is made online. The increasing use of smartphones, faster and more precise delivery times, as well as the transition from occasional online buyers to online regular customers could ensure that by 2023 every fourth euro is no longer spend in traditional stores, but in online stores. That would mean an increase of 250 percent. With Germany leading the way, Europe has surpassed the home country of mega retailer Amazon, the United States, in terms of its growth rate and market share of online retail to the total trade. The so-called “Internet Pure Players” like Amazon or Zalando are still gaining in market shares in contrast to the webshops of mail order companies such as Otto, Bauer or Neckermann. In Germany the companies Amazon, Otto, Notbooksbilliger, Zalando, Weltbild and Conrad electronics form the top 6 online retailers in the year 2013 as reported by  Wirtschaftswoche magazine. Without a doubt, it is in Germany’s best interest to maintain a strong growth in the online sector: it creates new jobs and opportunities for investment. The industry, however, is not an island and it is gradually changing the landscape of the entire retail trade. There is talk of empty shopping streets and malls and small...
Which Languages Matter Most Online?

Which Languages Matter Most Online?

While Europe and North America are still dealing with the financial crisis, almost everywhere else in the world the middle-class segment is growing. More middle-class households means more access to computers and mobile devices connected to the web. The more consumers of online information, the bigger the importance and value of translation and localization. Which languages are most present on the web right now? And which languages are most interesting for you to add to your company repertoire? In this month’s MultiLingual magazine we read that if you want to reach 80% of the world’s total online population, you need at least 12 languages. However, to address 90% of global online economic opportunity you need at least 13 languages. Please consult the table below to see which languages you should focus on. We at Textcase are eager to help out and are looking forward to receiving your inquiry.   Online population   Global online economic opportunity 1 Chinese 22.7% 1 English 36.3% 2 English 21.6% 2 Japanese 10.5% 3 Spanish 9% 3 German 8.4% 4 Japanese 4.5% 4 Spanish 7.8% 5 Portuguese 3.7% 5 French 6.2% 6 Arabic 3.6% 6 Chinese 6.1% 7 German 3.5% 7 Italian 3% 8 Russian 3.3% 8 Portuguese 2.5% 9 French 3.1% 9 Dutch 2.3% 10 Indonesian 1.9% 10 Korean 2.2% 11 Korean 1.8% 11 Arabic 2% 12 Italian 1.6% 12 Russian 2%   13 Swedish 1.2%...

Web Store Translation

Since 2010 Textcase has seen a considerable increase in the demand for web store translation, mostly into German, French and English. Product descriptions should be perfectly worded in order to inform, inspire and to convince the customer to buy the product. Web store texts are written with care and should, therefore, be translated with care. We have gained valuable experience in web store translation, whether the main product is a Mediterranean vacation home, trendy clothing, lightning or fun cooking utensils. Our translators understand that the product description is an important addition to the photo. The customer sees what the product looks like but wants to read about the material, how it would fit into their daily life and when and how it could be used. This has to be a vivid description. Most product descriptions in web stores are SEO friendly with short, clear sentences and excellent word choices. In other languages this has to come across just as well as in the source language. Our native speakers localize the texts in such a way that the products are elegantly described and presented in every language. Read more about our experience in web store translation. Are you thinking about outsourcing your web store translation project? Download our free white paper How to Outsource Translation and Localization Projects …Or contact us to request a free...
GermanFrenchDutchEurope

Textcase asks your permission for placing cookies. Your privacy is very important to us. Please read our privacy and cookie statement for information regarding how we protect your privacy and what types of cookies we place. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close