Localization of the ‘World Wide Web’

Localization of the ‘World Wide Web’

Localization of the web is progressing at full speed. Online marketing and advertising, just like search results in general, are increasingly targeted to specific regions, both linguistic and geographic regions. I moved from The Netherlands to Boston three months ago,...

Connotations of Brands and Product Names

‘Fellatio’, ‘pancake’ and ‘waxed mare’: it might be hard to believe, but this is what some product names actually mean in other languages. Many businesses don’t even consider the fact that something as simple as the pronunciation of a product name in a foreign...
Glocalization; Think Global, Act Local

Glocalization; Think Global, Act Local

A concept that is becoming increasingly important is glocalization. Still, a lot of people don’t know what glocalization is. Businesses should think global, and act local. If you think about it, it actually makes a lot of sense. What works in one country might not...
Which Languages Matter Most Online?

Which Languages Matter Most Online?

While Europe and North America are still dealing with the financial crisis, almost everywhere else in the world the middle-class segment is growing. More middle-class households means more access to computers and mobile devices connected to the web. The more consumers...
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