The translation sector has seen substantial growth for years, both in the Netherlands and on an international scope. Globalisation is expected to continue unaffected. Meanwhile, developments in the field of translation tools, apps and free translation services have had an enormous impact on the market. Nevertheless, demand for professional translations clearly remains. Unique, relevant and findable online content is invaluable – underlining the importance of SEO-friendly web texts. Furthermore, visitors to your website are only a click away from a page that may prove even more interesting!
The purpose of every text is to attract attention, which means that it is essential that your text sets itself apart from the overwhelming amount of information available on the internet. Conveying unique content in another language has never been more challenging.
Awareness of the importance of high quality content among (online) companies has grown and statistics show that they allocate a substantial budget for, and have increased their investments in, translations.
As a company or organisation, you strive to get your message across as effectively as possible. But if you don’t get your communication right, you are bound to miss your mark. Engaging the readers of your website is essentially no different than retaining the attention of readers of novels.
Another factor to consider is that the fastest growing economies are not necessarily English language markets. In turn, texts often require online localisation in order to be distinctive in that particular language and increase the connection with the reader.
The translation sector is moving toward digitalisation and the need for a fully ‘translated’ communication strategy and identity will continue to grow. In time this will entail that what is expected of translations will change: online content is expanding explosively, and translation professionals and agencies are in for an exciting future!