Don’t hesitate to translate your marketing message

Don’t hesitate to translate your marketing message

It can be intimidating to deliver your marketing message to other languages and cultures. You’ve worked hard to create a consistent, authentic identity – how do you even begin to translate your marketing message? How do you keep it up-to-date? Are you going to...
The Most Important Languages

The Most Important Languages

Yesterday we published a blog about how AdWords can be a great way to test the market potential of foreign countries. One of the questions it didn’t answer was which languages are the most important. A few weeks ago, The Economist wrote about the most important...
Internationalization with AdWords

Internationalization with AdWords

You can’t start internationalizing your business before you’ve tested the waters. Many companies invest in multilingual AdWords campaigns to assess the amount of interest in their services in a particular country and to connect with potential customers....
Internationalization as a Growth Strategy

Internationalization as a Growth Strategy

Could internationalization be the way for your business to grow? New markets are usually within reach and it doesn’t have to be an expensive undertaking. As a marketing-oriented translation agency, we work with many businesses – small and large – to offer their...

The Challenge of Learning a New Language

On October 22nd, Mark Zuckerberg, CEO and co-founder of the social-networking website Facebook, posted a video of himself addressing an audience in Mandarin Chinese at the Tsinghua University in Beijing, much to their delight and absolute surprise. He even...
E-commerce and Webshops in Germany

E-commerce and Webshops in Germany

Germany is well within the trend with regard to the electronic distribution of products (E-commerce). This is confirmed by the numbers as well as the success that German providers such as Zalando are having abroad. While in 2012 about 112 billion EUR were implemented...
Which Languages Matter Most Online?

Which Languages Matter Most Online?

While Europe and North America are still dealing with the financial crisis, almost everywhere else in the world the middle-class segment is growing. More middle-class households means more access to computers and mobile devices connected to the web. The more consumers...

Web Store Translation

Since 2010 Textcase has seen a considerable increase in the demand for web store translation, mostly into German, French and English. Product descriptions should be perfectly worded in order to inform, inspire and to convince the customer to buy the product. Web store...
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