Internationalization with AdWords

Internationalization with AdWords

You can’t start internationalizing your business before you’ve tested the waters. Many companies invest in multilingual AdWords campaigns to assess the amount of interest in their services in a particular country and to connect with potential customers....
The Effects of Poor AdWords Translations

The Effects of Poor AdWords Translations

When developing an efficient, multilingual website, reaching the right target audience is paramount. To achieve this, advertising online with Google AdWords is always a sure way to add strength to your organic visibility. You probably already have an AdWords campaign...
AdWords Translation: Language and Location Settings

AdWords Translation: Language and Location Settings

‘AdWords translation’ does not simply refer to converting advertisements and keywords to a different language but also entails gearing the translation to the target location. Advertisement texts and keywords must be localized, which means that defining...
Textcase Speaks About AdWords Translation

Textcase Speaks About AdWords Translation

On June 27th the LT-Innovate Summit was held in Brussels. This was a conference funded by the European Union to promote and support language technology innovation. Textcase was asked to speak about its services and solutions under the theme ‘intelligent, interactive,...

AdWords Translation

It is important that a website is just as easily found in Google in France as the U.S. AdWords campaigns abroad require a native speaker who lives in that specific country and who knows how to translate, convert and localize the current campaign. Textcase understands...
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